All expertise

Area 3/6

RevOps

Scope

Sales performance, variable pay, CRM

The mission

Sales metrics, commission plans and reliable CRM data aligned with margin, cash and the company budget.

Workstreams & deliverables

06

03.01

Sales KPIs

Define and track commercial performance metrics.

Missions

  • Activity, conversion and outcome metrics
  • Breakdown by segment, product and rep tenure
  • Individual and team targets consistent with the budget
  • Fixed, documented definitions

Deliverables

  • Sales KPI framework
  • Per-rep tracking sheet

03.02

Commission plan design

Variable pay plans aligned with margin and cash.

Missions

  • Base, variable, quotas, accelerators, floors and caps
  • Calculation basis: signature, invoice or cash collected
  • Cost simulation across performance scenarios
  • Rules for proration, leavers, clawbacks and disputes

Deliverables

  • Commission plan
  • Cost simulator
  • Rulebook

03.03

Commission calculation

Monthly calculation, automated and controlled.

Missions

  • Automate from CRM and billing data
  • Run consistency checks and sign-off before payroll
  • Produce detailed line-by-line individual statements
  • Handle edge cases and disputes

Deliverables

  • Calculation file
  • Individual statements
  • Audit trail

03.04

Contract amendments

Contractual documents that support the applied plan.

Missions

  • Variable pay amendments and plan annexes
  • Calculation rules and payment conditions in writing
  • Alignment between signed documents and actual calculation

Deliverables

  • Amendments
  • Annexes ready for signature

03.05

Performance tracking

Monitor quota attainment and ramp across the sales team.

Missions

  • Quota attainment and team distribution
  • Ramp curve for new joiners
  • Productivity per rep and acquisition cost
  • Review rituals and escalation triggers

Deliverables

  • Sales performance dashboard
  • Monthly review

03.06

CRM design and data quality

A CRM structure that forecasting and reporting can trust.

Missions

  • Design stages, required fields and linked objects
  • Clean duplicates, gaps and inconsistent amounts
  • Set entry rules and automatic validation
  • Reconcile CRM, billing and accounting

Deliverables

  • Documented CRM model
  • Cleaned database
  • Entry rules

Next area · 4/6

Order-to-Cash